NOR CAL SURF SHOP

Nor Cal Surf Shop wants to welcome new Bay Area residents into the local surf community.

Waking up early to surf the Pacific oceans icy waters on a foggy morning before work is not for everyone. However, for those who live in Pacifica California it is a way of life. Just south of San Francisco, Nor Cal Surf Shop in Pacifica has remained a cornerstone of the Bay Area's unique surf community since 1992. Born from local pride and rebellion against mainstream culture, this brand embodies the undeniable cool that made San Francisco famous well before the tech industry moved in. This rebrand aims to honor the locals who built this brand by updating its look to make surfers old and new proud to represent and continue supporting this local legend.